Pick the
shape that fits.

Every engagement is custom, but most fall into one of six shapes. All scoped on a call. Quotes return inside 48 hours.

01

Most-requested in 2025–26.

AI Search & GEO Audits

A complete diagnostic of how your brand performs across the five major answer engines: what you're cited for, where competitors beat you, and the specific entity + content moves to change it.

Deliverables

  • 200+ prompt audit across ChatGPT, Perplexity, Google AIO, Claude, Gemini
  • Citation-share & SOV report by competitor and prompt type
  • Entity coverage map: what models know about you vs. need to
  • Source-worthiness assessment (off-site signals models actually consume)
  • 90-day prioritized roadmap with owner + effort estimates
  • Working session with your team to debrief and align

Good fit if…

  • Your category is suddenly being answered before the user clicks
  • You've watched competitors get cited and aren't sure why
  • Your team is great at SEO but new to LLMs as a distribution surface
  • Leadership is asking "what's our AI search strategy" and you need an answer

Typical turnaround: 3–4 weeks

02

Traditional SEO Audits

Technical, on-page, content, and architecture audits scoped specifically for B2B SaaS. Built to be executable, not encyclopedic.

Deliverables

  • Technical health: crawl, render, indexation, Core Web Vitals, schema
  • Template-level on-page audit (PLPs, BoFu, blog, product)
  • Information architecture & internal linking blueprint
  • Content portfolio audit: what to keep, kill, merge, or refresh
  • Competitor gap analysis at the topic-cluster level
  • Prioritized backlog scored by impact × effort

Good fit if…

  • Your last audit was a 120-page PDF nobody implemented
  • You suspect template-level issues but lack capacity to find them
  • You're entering a new market or planning a re-platform
  • You need a sober second opinion on an in-house roadmap

Typical turnaround: 3 weeks

03

Content Strategy for LLM Visibility

A content system designed to rank and be cited. Topic clusters mapped to buyer prompts, entity-rich briefs, source-worthiness signals, and a measurement layer that catches LLM mentions.

Deliverables

  • Buyer-prompt taxonomy mapped to your funnel stages
  • 12-month topic-cluster roadmap with entity coverage targets
  • Brief templates engineered for citation, not just ranking
  • Editorial guidelines (POV, source citation, expert quoting)
  • Measurement framework: prompt SOV, citation share, assisted pipeline
  • Onboarding session for in-house writers and editors

Good fit if…

  • You publish a lot but aren't sure any of it shows up in LLMs
  • You're moving from clicks-as-KPI to mentions-as-KPI
  • You have writers but no system tuned for AI-search-era content
  • Your editorial calendar feels disconnected from buyer intent

Typical turnaround: 4–6 weeks

04

Full-Service SEO Programme

End-to-end SEO delivery as an ongoing engagement: keyword strategy, content production oversight, technical health, link building, and monthly reporting. Everything a mature organic channel needs, without a full-time hire.

What's included

  • Monthly keyword strategy and content gap review
  • Content brief production and editorial oversight
  • Technical SEO monitoring and prioritised fix queue
  • Link acquisition strategy and outreach management
  • Monthly reporting against organic KPIs that connect to pipeline
  • Async access for briefs, reviews, and decisions throughout

Good fit if…

  • You need SEO running properly but aren't ready to hire in-house
  • You have writers and devs but need someone to direct the work
  • Organic is a serious channel and you want it treated like one
  • You want SEO and GEO/AI search moving in parallel as one programme

Typical engagement: 6–12 months, renewable

05

Technical SEO

Hands-on technical SEO work: crawl health, rendering, Core Web Vitals, structured data, and the infrastructure issues that quietly suppress organic performance. Scoped as a project or ongoing retainer.

Deliverables

  • Full crawl and render audit covering JavaScript SEO, indexation blockers, and duplicate signals
  • Core Web Vitals diagnosis and fix brief (LCP, CLS, INP)
  • Schema implementation: entity markup, breadcrumbs, FAQ, product
  • Crawl budget analysis for large or complex sites
  • Hreflang and international SEO architecture
  • Migration support: pre-launch checklist, monitoring, recovery plan

Good fit if…

  • You know technical issues exist but nobody has scoped them properly
  • You're planning a re-platform, migration, or major site rebuild
  • Core Web Vitals are hurting both rankings and user experience
  • Your site has grown complex enough that crawl health needs dedicated attention

Project or ongoing retainer

06

Link Building & Digital PR

Off-site authority work that feeds both organic rankings and LLM citation signals. Earned coverage, relevant links, and brand mentions from sources that models actually consume.

What's included

  • Link gap analysis showing what authority your competitors have that you don't
  • Prospect list building: publications, communities, podcasts, researchers
  • Outreach strategy and campaign execution
  • Data-led PR angles and original research that earns coverage
  • Unlinked mention recovery and partnership link building
  • Monthly reporting: links acquired, domain quality, citation share movement

Good fit if…

  • Your content is strong but off-site authority is holding back rankings
  • Competitors are cited in LLMs partly because they're referenced more widely
  • You want to build brand presence in the publications your buyers actually read
  • You're not appearing in industry roundups, analyst reports, or Wikipedia yet

Typical engagement: 6+ months (authority compounds over time)

Categories worked in

Over a decade, mostly inside B2B.

SaaS DevTools Fintech Cybersecurity HR Tech MarTech Travel Logistics Ecommerce

Strongest pattern recognition in SaaS + DevTools. Adjacent categories on request.

Match-up

Which one's right for you?

If this sounds like you…
GEO
Audit
SEO
Audit
Content
Strategy
Full-Service
SEO
Technical
SEO
Link
Building
"We're vanishing from ChatGPT-style answers."
"Rankings tanked after a re-platform or migration."
"We publish a lot. None of it surfaces in LLMs."
"We need SEO running properly without a full-time hire."
"Crawl issues, render problems, Core Web Vitals flagged."
"Content is strong. Off-site authority is holding us back."
"Board's asking 'what's our AI search strategy?'"

Best fit Sometimes Still not sure? Send a brief and I'll point you to the right shape.

Said about the work

A few words from people who hired me.

Thomas reset our entire view of organic. Six months in, we had a measurement layer for LLM citations our board could actually read.
VP Marketing Series C DevTools SaaS
First audit in five years that came back with a plan we actually shipped. Three things to fix this quarter. Clear owners, clear effort, done.
Head of Growth Series B B2B Marketplace
He sat in our editorial standups for three months. By month four, our team didn't need him. Which was the point. Best money we spent that year.
Director, SEO Late Stage B2B SaaS

Quotes paraphrased and roles abstracted at the client's request. Real references on a call.

How it starts

From first email to shipping.

Send a short brief or fill the contact form. I'll come back within 24 hours, we'll do a 30-minute call to get context and baselines, and I'll send a fixed-fee quote with scope and timeline in writing. Kickoff once you're happy. Access, tools, a shared workspace. Weekly async updates from there, with a working session at the end.

  1. 01 Inquiry
  2. 02 30-min call
  3. 03 Quote
  4. 04 Kickoff
  5. 05 Ship

Ready when you are.

Send a brief. Get a quote inside 48 hours.

Request a quote