Let's talk.

Tell us a bit about the work. Every message gets a real reply within 48 hours, usually faster.

Brief received

Thanks, friend. Talk soon.

Every message gets a proper read. You'll hear back within 48 hours with either a reply or a calendar link.

Questions that come up.

What kinds of engagement do you take on?

Fixed-term projects, retainers, day-rate contracts. Whatever fits the work. We're also open to in-house or agency roles where the fit is right. Tick the relevant box and tell us about the team.

What does a typical first engagement look like?

Most engagements start with an audit, GEO or traditional SEO, to establish a baseline before anything else gets touched. If the audit surfaces enough to work on (it usually does), a retainer or fixed-term programme follows.

Why no pricing on the site?

Scope varies too much for posted prices to be useful. Every quote follows a 30-minute call and comes back in writing, usually within 48 hours.

What is GEO and how is it different from SEO?

GEO (Generative Engine Optimisation) is about getting your brand cited inside AI-generated answers: the results you get from ChatGPT, Perplexity, Google AI Overviews, AI Mode, Copilot, Gemini, and Grok. Traditional SEO is about ranking in a list of links. GEO is about being cited when someone asks an AI something relevant to your product. The technical foundations are largely the same. But you're optimising for different outputs, and measuring completely different things.

Do you work with agencies?

Selectively, and only direct-to-client-of-record. We don't white-label or slot into someone else's delivery chain, but we're happy to partner with agencies that want a named specialist on a specific brief.

What sectors do you work in?

All sorts. I've done the most of this work in SaaS, fintech, and devtools, but the approach holds up well beyond those, across ecommerce and consumer brands too. I don't take affiliate briefs.

Are you open to in-house or agency roles?

Yes, for the right team. My background includes a VP of SEO role agency-side, so I know what senior search leadership actually involves. If you're hiring for a senior SEO, GEO, or search strategy position, tick the full-time option and give a brief picture of the team and remit. You'll get a straight yes, maybe, or no within 48 hours.

How long does an audit take?

A GEO audit typically runs two to three weeks from brief to delivery. Traditional SEO audits are similar, though technical-heavy sites can take a little longer. Scope is agreed upfront.

How fast can you start?

Usually within two weeks. Faster for shorter-scope work depending on what's currently running.

Do you do implementation as well as strategy?

Yes. Strategy, consultancy, and hands-on implementation. It depends on where your team needs cover.

Do you work with B2C or DTC brands?

Yes. The approach works well for B2C and DTC, especially where buyers are doing real research before they buy. Affiliate-only briefs aren't something we take on.